Switzerland showcasing their digital strengths at GITEX Global 2022

The world’s largest tech showcase, GITEX Global, took place again from 10 to 14 October. This year, the world’s largest tech fair attracted over 4,500 companies and 100,000 attendees, ranging from visitors and entrepreneurs to scientists, state officials and more. A Swiss delegation of 20 C-level executives participated at GITEX Global to represent the innovative capacity and technological expertise of our country as well as to strengthen international bonds.

The Swiss Delegation of 20 C-level executives to GITEX Global in Dubai was warmly welcomed by Stefan Metzger, Managing Director digitalswitzerland and Andreas Kaelin, Senior Advisor digitalswitzerland. Together they laid out the economic relationships between Switzerland and the Arabian Gulf, which is the 10th largest Swiss export market. As IMD highlighted in the recently published World Digital Competitiveness Index, the UAE continues to knock on the door of the top 10 most digitally competitive nations, excelling at their regulatory and technological frameworks, which both rank 3rd in the 2022 report. The country therefore offers a great opportunity for Switzerland to learn from and improve our technology ranking.

Frank Eggmann, Consul General of Switzerland in Dubai, welcomed the delegation by highlighting how GITEX can catapult Swiss ventures looking to scale up their customer base, develop corporate partnerships, and win investment. GITEX Global is the world’s largest tech show in its biggest year ever, attracting over 4,500 companies and 100,000 participants from across the globe.

Safia Agueni, Chapter Founder of Women in Tech Switzerland, introduced a cohort of senior tech executives from multinational companies representing a range of industries, highlighting the importance of diversity in technology leadership and digital transformation projects. The local chapter of Women in Tech UAE joined the Swisstech SWISS Pavilion and toured the broad range of Swiss spin-off projects, startups, and scaleups.

The Swisstech SWISS Pavilion at GITEX Global 2022 was opened by Massimo Baggi, Ambassador of Switzerland to the United Arab Emirates and Bahrain. Groundbreaking applications in the fields of Metaverse, AI, Web 3.0, Blockchain, 6G, Cloud Computing, FinTech and Big Data are the focus of the action.

Stefan Metzger, Managing Director digitalswitzerland: “GITEX is an excellent opportunity for Swiss companies and especially for startups in the deep tech sector to generate attention, tap into new markets and establish contacts with potential investors. In this way, we support the main goal of the Swisstech initiative: to position Switzerland as an outstanding innovation and technology center and an attractive location for investors and foreign companies.”

eGovernment and digital health in the Gulf

One spacious hall in GITEX is a showcase of the latest tech being developed and deployed by national and regional governments. Many of these are based on the fundament of an electronic identity card (eID), where governments have put significant resources into streamlining the process of obtaining an eID and building eGovernment services that enable residents to quickly complete administrative processes online.

Ali Juma AlAjme, Director of Digital Health at the Ministry of Health and Prevention, presented some of the advancements in Electronic Health Records, including giving patients the right to share their health data, creating a unified protocol for digital health companies to use, unified supply chain interfaces, and introducing new guidance for telemedicine later this year. All of this with the aim of enabling faster and more interoperable innovation in digital health that will benefit the patient journey.

Innovation across Dubai and the UAE

To complement the extensive spectrum of tech on show at GITEX Global, the Swiss delegation also visited two key sites that demonstrate Dubai’s forward-looking approach to innovation and sustainability.

The Dubai International Finance Center (DIFC) is a free zone, home to an independent regulator, judicial system based on the English common law framework, and benefiting from the high labour mobility into the region. DIFC houses an Innovation Hub, where Ralf Glabischnig, Founder of Crypto Oasis, explained the bridge between Switzerland’s Crypto Valley and the Crypto Oasis of over 1,450 organisations making up the fast-growing blockchain ecosystem in the UAE. The Crypto Oasis 2022 report summarises the governments, investors, corporates and startups that operate in the DIFC, Dubai Multi Commodities Centre (DMCC), and others.

Swiss clean tech company Hitachi Zosen Inova is working in an international consortium including Dubal Holding, ITOCHU Corporation, BESIX Group and Tech Group. Under the leadership of Roni Araiji, Managing Director Middle East, they are building the world’s largest energy-from-waste facility, capable of treating 1,825,000 tons of municipal solid waste per year – an impressive 45% of Dubai’s current waste. The 200 MW of electricity generated will be fed into the local grid as baseload energy, in line with Dubai’s Integrated Energy Strategy 2030.

 

Swisstech @ GITEX Global 2022 hosted the following scaleups, startups, and research institutions:

  • Almer Technologies 
  • Astrocast 
  • Cysec
  • Datwyler 
  • GEIGER
  • Hawle Armaturen 
  • ID Quantique
  • Immuniweb
  • IoT Business Hub
  • Loriot
  • LTS 
  • Miromico 
  • New Voice 
  • Securosys
  • Swiss-Mile
  • Tesenso
  • ETH, Robotic Systems Lab
  • Lucerne University of Applied Sciences and Arts (HSLU), with showcases from: IoT, Machine Learning, VR, Block Chain
  • University of Applied Sciences Northwestern Switzerland (FHNW), with Showcase GEIGER